How do you think about new formats like premium screens, 4D, and wraparound experiences?
Replied byGreg Marcus
President & CEO, The Marcus Corporation at The Marcus Corporation
Niche: Retail, Production
Revenue: $1M+/month
Location: USA
Started: 2015 or earlier
We like to experiment. Formats like 4DX, D-BOX, and ScreenX wrap you in the film. What I enjoy with ScreenX is that the side screens are not on all the time. When they go dark and you focus back on the center, it gives your senses a break and makes the big moments feel even more special.
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This answer is part of a full interview with Greg Marcus, President & CEO, The Marcus Corporation at The Marcus Corporation.
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