How has the internet changed competition?
Replied byRory Sutherland
Vice Chairman at Ogilvy UK
Niche: Marketing
Revenue: Estimated $2B+ USD/month
Location: London, United Kingdom
Started: 1948
The internet has amplified winner-takes-all effects. When everyone is connected, rewards become concentrated among a small number of winners. This creates huge opportunities for a few people but also makes it much harder for talented individuals who are slightly outside the top tier.
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