How important was The Ultimate Fighter to the UFC's growth?
Replied byDana White
President and CEO at Ultimate Fighting Championship
Niche: Sports
Revenue: $100M+/month
Location: Las Vegas, Nevada, USA
Started: 1993
It was critical. We invested heavily to get the show on television. It introduced fans to the athletes, created stars, and gave the UFC mainstream exposure. Without it, the growth trajectory would have looked very different.
0
From the Full Interview
This answer is part of a full interview with Dana White, President and CEO at Ultimate Fighting Championship.
Share this Answer
Found this insight valuable? Share it with your network to help others learn from Dana White's experience.
Cite This Answer
Use this answer in your research, article, or academic work
Related Answers
When did you realize becoming a fighter was not your path?
By Dana White
Sports
$100M+/mo
What is your philosophy on continuous growth?
By Dana White
Sports
$100M+/mo
Did you always believe the UFC could become what it is today?
By Dana White
Sports
$100M+/mo
What first attracted you to combat sports?
By Dana White
Sports
$100M+/mo
What is one leadership lesson you've learned from working with fighters?
By Dana White
Sports
$100M+/mo
Was there ever a moment when you thought the UFC might fail?
By Dana White
Sports
$100M+/mo
What was the breakthrough moment for the UFC?
By Dana White
Sports
$100M+/mo