When did you realize becoming a fighter was not your path?
Replied byDana White
President and CEO at Ultimate Fighting Championship
Niche: Sports
Revenue: $100M+/month
Location: Las Vegas, Nevada, USA
Started: 1993
I boxed and competed, but eventually I understood there were levels to the sport. I knew I wasn't going to become a world champion. Once I accepted that reality, I shifted my focus toward staying in the fight business in another capacity.
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