How should a founder handle having multiple different goals in the brand journey framework?
Replied byCaleb Ralston
Founder & CEO at Ralston
Niche: Marketing
Revenue: Not Publicly Disclosed/month
Location: Bellingham, Washington, United States
Started: 2024
Many founders struggle because they try to force multiple different goals into a single framework. I recommend running the brand journey framework separately for each individual outcome. This gives you distinct, specific roadmaps for each goal rather than a single, diluted strategy.
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