What is a black ops budget, and how do you use it to move at the speed of culture?
Replied byAllison Ellsworth
Co-founder at Poppi
Niche: Retail
Revenue: Approx. $42 Million/month
Location: Austin, Texas, United States
Started: 2015
It is a pool of capital set aside to capitalize on sudden cultural trends and activations, like sponsoring get-ready-with-me videos for Coachella or sending drinks to celebrity parties. It allows you to invest in long-term brand awareness and relationships without demanding an immediate, tracked return on investment.
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