What is Cluely's model for hiring and compensating content creators?
Replied byChungin Roy Lee
Co-founder & CEO at Cluely
Niche: AI
Revenue: $500K–$1M/month
Location: New York City, New York, United States
Started: 2023
We hire creators on a performance-based retainer rather than maintaining a large, expensive in-house production studio. We have over a thousand creators who make organic video ads for us, and they are compensated based on how well their videos perform. This allows us to scale creative volume and advertising reach without massive overhead.
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