What is the equation you use to help people generate content ideas?
Replied byCaleb Ralston
Founder & CEO at Ralston
Niche: Marketing
Revenue: $10K–$50K/mo
Location: Bellingham, Washington, USA
Started: 2024
The equation is: your ideal customer's painful problem plus your unique solution equals a content idea. You identify the most costly problems in terms of time, money, or reputation that your customers face, pair it with your way of solving it, and attack it from multiple different angles to create content.
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