What makes a healthy business model?
Replied byRory Sutherland
Vice Chairman at Ogilvy UK
Niche: Marketing
Revenue: Estimated $2B+ USD/month
Location: London, United Kingdom
Started: 1948
A healthy business model aligns the interests of the company and its customers. When both sides benefit from the same outcome, businesses can create sustainable growth. Problems arise when companies profit from customer mistakes, confusion, or inertia rather than delivering genuine value.
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