What makes World Cup sticker albums so popular every tournament?
Replied byRaúl Vallecillo
General Manager and CEO at Panini Latin America
Niche: Marketing
Revenue: $1M+/month
Location: São Paulo, Brazil
Started: 1961
Every World Cup creates a unique level of excitement. Fans look forward to collecting, trading, and completing albums while following the tournament. Over time, people have turned collecting into a social experience, organizing large exchange events and connecting with others who share the same passion.
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