What makes wood veneers and natural materials so appealing to luxury car buyers?
Replied byDr. Frank-Steffen Walliser
Chairman & CEO at Bentley Motors
Niche: Production
Revenue: Approx. 240 Million USD/month
Location: Crewe, England, United Kingdom
Started: 1919
Natural materials like wood, leather, and wool calm us down by connecting us to nature. Sourcing wood, slicing it thin, and mirroring the grain patterns across the dashboard requires immense craftsmanship. Touching a natural wood surface provides a luxurious, tactile experience that machined plastic cannot replicate.
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