When should founders start charging customers?

Rahul Vohra
Replied byRahul Vohra

Founder & CEO at Superhuman

Niche: AI
Revenue: Approx. USD 30 Million/month
Location: San Francisco, California, United States
Started: 2009

From day one. There were never any free customers at Superhuman. Even our early investors paid for it. The reason is intellectual honesty. If you are not charging, you are not truly learning whether people value what you have built. The money is less important than the discipline it creates.

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