Why did Bentley decide to exclude passenger display screens from its luxury interiors?
Replied byDr. Frank-Steffen Walliser
Chairman & CEO at Bentley Motors
Niche: Production
Revenue: Approx. 240 Million USD/month
Location: Crewe, England, United Kingdom
Started: 1919
We believe a luxury product does not need more screen time. Our passengers already spend enough time looking at phones and tablets. We choose to install beautiful, natural wood veneer instead of passenger screens that would remain black and look unappealing when turned off.
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