Why did blogging and SEO beat well-funded companies with CMOs and big ad budgets?
Replied byDharmesh Shah
Co-founder & CTO, HubSpot at HubSpot
Niche: SaaS, Marketing, AI, Technology
Revenue: $1M+/month
Location: USA
Started: 2015 or
Those companies were spending on things that did not really move the needle. I was just at home writing useful content and learning how Google worked. If you consistently publish pages that deserve to rank, and you structure them well, you slowly win. It looked like magic, but it was just focus and repetition.
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