Why did Netflix decide against bidding for major live sports league rights in India?
Replied byTed Sarandos
Co-CEO at Netflix
Niche: Technology
Revenue: $3.75B/mo
Location: Los Gatos, California, USA
Started: 1997
Major sports league rights are typically a loss leader for broadcasters. They are extremely expensive and yield low profit margins because audiences will immediately follow the sport if it moves to another service. We prefer to invest in eventizing specific sporting events, like Christmas Day football games.
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