Why did you decide to go all-in on TikTok, and how do you think about that personally?
Replied byGreg Marcus
President & CEO, The Marcus Corporation at The Marcus Corporation
Niche: Retail, Production
Revenue: $1M+/month
Location: USA
Started: 2015 or
At first, social media numbers were too small to matter. TikTok changed that when some videos hit a million views. That scale made it worth my time. I basically do what our social media team tells me, with a few limits on costumes. It is wild, it works, and almost none of my peers ever see it.
0
From the Full Interview
This answer is part of a full interview with Greg Marcus, President & CEO, The Marcus Corporation at The Marcus Corporation.
Share this Answer
Found this insight valuable? Share it with your network to help others learn from Greg Marcus's experience.
Cite This Answer
Use this answer in your research, article, or academic work
Related Answers
Why was improving the showroom layout important?
By Paul Guyett
Retail
$1M+/mo
Did your childhood environment play a role in fostering your entrepreneurial drive?
By Allison Ellsworth
Retail
Approx. $42 Million/mo
What inspired you to begin formulating a prebiotic beverage in your kitchen?
By Allison Ellsworth
Retail
Approx. $42 Million/mo
What did you learn from the farmers market feedback loops for early flavor testing?
By Allison Ellsworth
Retail
Approx. $42 Million/mo
How did your experience in the oil and gas industry help prepare you for entrepreneurship?
By Allison Ellsworth
Retail
Approx. $42 Million/mo
Why do you advise early-stage startup founders against opening their own manufacturing facilities?
By Allison Ellsworth
Retail
Approx. $42 Million/mo
How did you manage the severe financial pressures and risks during the early years?
By Allison Ellsworth
Retail
Approx. $42 Million/mo