Why did you decide to launch Uber in China and what did you learn from the experience?

Travis Kalanick
Replied byTravis Kalanick

Founder & CEO at Atoms

Niche: Technology
Revenue: Not Publicly Disclosed/month
Location: Los Angeles, California, United States
Started: 2018

I wanted to pursue a gnarly, complicated challenge. We stayed in China for weeks to understand the territory. We learned that you cannot just copy-paste a Western business model into China. You have to start from scratch because everything, from mapping technology to consumer behavior, operates under a completely different framework.

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