Why did you read John D. Rockefeller's biography and what did you learn from Standard Oil?

Travis Kalanick
Replied byTravis Kalanick

Founder & CEO at Atoms

Niche: Technology
Revenue: Not Publicly Disclosed/month
Location: Los Angeles, California, United States
Started: 2018

I read Rockefeller's biography after building Uber. I learned that he was an incredibly hardcore entrepreneur who optimized every detail. He tested reducing the solder drops on oil barrels from fifty to forty-nine to save costs at scale. He imposed order on a chaotic industry through absolute precision and efficiency.

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