Why do adults continue collecting sticker albums?
Replied byRaúl Vallecillo
General Manager and CEO at Panini Latin America
Niche: Marketing
Revenue: $1M+/month
Location: São Paulo, Brazil
Started: 1961
Nostalgia plays a major role. Many collectors grew up completing World Cup albums and continue the tradition today. Others enjoy the challenge, the social interaction, and the connection to football culture. For many people, it becomes a family activity that spans generations.
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