Why do some stickers seem rarer than others?
Replied byRaúl Vallecillo
General Manager and CEO at Panini Latin America
Niche: Marketing
Revenue: $1M+/month
Location: São Paulo, Brazil
Started: 1961
Panini prints stickers in equal proportions. However, popular players often disappear from circulation because collectors keep them. As a result, certain stickers feel rarer even though production quantities are the same. Collector behavior influences availability more than manufacturing.
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