Which stickers are usually the most desirable?
Replied byRaúl Vallecillo
General Manager and CEO at Panini Latin America
Niche: Marketing
Revenue: $1M+/month
Location: São Paulo, Brazil
Started: 1961
It depends on the market, but globally, players such as Lionel Messi are always highly sought after. Cristiano Ronaldo and other star players are also very popular. Their stickers often become harder to find because collectors usually keep them rather than trading them.
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