Why has YouTube's revenue-sharing model been so successful?
Replied byNeal Mohan
CEO at YouTube
Niche: Technology
Revenue: Approximately $4.5 Billion USD/month
Location: San Bruno, California, USA
Started: 2005
The model is built around creators betting on themselves. As creators grow their audience and engagement, their business grows too. Not everyone becomes a massive creator, but millions of creators today earn revenue through the YouTube Partner Program, which shows the strength of the ecosystem.
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