Why is trust becoming such an important business asset?
Replied byRory Sutherland
Vice Chairman at Ogilvy UK
Niche: Marketing
Revenue: Estimated $2B+ USD/month
Location: London, United Kingdom
Started: 1948
Consumers are becoming increasingly skeptical because many digital experiences have trained them to be cautious. When trust declines, even honest businesses suffer. The companies that focus on transparency, fairness, and customer respect will have a significant advantage in the future.
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