You went through the 2008 mortgage crisis. How did you survive when so many others collapsed?
Replied byHayes Barnard
Founder & CEO at GoodLeap
Niche: Finance, Technology
Revenue: $1M+/month
Location: USA
Started: 2010
We refused to do subprime and reverse amortization loans. Everyone else was chasing volume, but it didn’t feel right ethically. Walking away from that volume saved us. We survived because of discipline and not taking the bait when “the devil doesn’t tempt you with spinach.”
0
From the Full Interview
This answer is part of a full interview with Hayes Barnard, Founder & CEO at GoodLeap.
Share this Answer
Found this insight valuable? Share it with your network to help others learn from Hayes Barnard's experience.
Cite This Answer
Use this answer in your research, article, or academic work
Related Answers
How does sustainability influence your decisions?
By Paul Guyett
Retail
$1M+/mo
Can you tell us how the business started and what that means to you today?
By Paul Guyett
Retail
$1M+/mo
How has the business evolved over the years?
By Paul Guyett
Retail
$1M+/mo
What leadership lesson stands out from managing a long-established company?
By Paul Guyett
Retail
$1M+/mo
How did customers react when you moved locations?
By Paul Guyett
Retail
$1M+/mo
Why was improving the showroom layout important?
By Paul Guyett
Retail
$1M+/mo
How important is industry knowledge to your business?
By Paul Guyett
Retail
$1M+/mo