You went through the 2008 mortgage crisis. How did you survive when so many others collapsed?

Hayes Barnard
Replied byHayes Barnard

Founder & CEO at GoodLeap

Niche: Finance, Technology
Revenue: $1M+/month
Location: USA
Started: 2010

We refused to do subprime and reverse amortization loans. Everyone else was chasing volume, but it didn’t feel right ethically. Walking away from that volume saved us. We survived because of discipline and not taking the bait when “the devil doesn’t tempt you with spinach.”

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