You went through the 2008 mortgage crisis. How did you survive when so many others collapsed?

Replied byHayes Barnard
Founder & CEO at GoodLeap
Niche: Finance, Technology
Revenue: $1M+/month
Location: USA
Started: 2010
We refused to do subprime and reverse amortization loans. Everyone else was chasing volume, but it didn’t feel right ethically. Walking away from that volume saved us. We survived because of discipline and not taking the bait when “the devil doesn’t tempt you with spinach.”
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