David Grutman, Founder & CEO at Groot Hospitality
4.2/5 Rating
Agencies
Estimated $15M-$30M USD/mo
Estimated $180M-$360M USD ARR

David GrutmanFounder & CEO

In this interview, Groot Hospitality founder and CEO David Grutman shares how he built one of the most influential hospitality brands in the United States. He discusses entrepreneurship, personal growth, intellectual property, strategic partnerships, investing, and why long-term equity ownership has been the key driver of his wealth and business success.

David Grutman

David Grutman

Founder & CEO

Groot Hospitality

Groot Hospitality

Founder Stats

  • Agencies
  • Started 2018
  • Estimated $15M-$30M USD/mo
  • 2,000+ team
  • Miami, Florida, USA

About David Grutman

David Grutman is the Founder and CEO of Groot Hospitality, the company behind some of Miami's most recognizable hospitality brands, including LIV Nightclub, Komodo, Papi Steak, and several other high-profile venues. Known for creating memorable experiences and leveraging strategic partnerships, he has built a hospitality empire centered on brand equity, intellectual property, and long-term value creation.

Interview

June 23, 2026

Q

What has been the common thread behind all of your businesses?

Question 1 of 16
David Grutman

Every business has its own identity, but the common thread is always great food, great environments, and great vibes. At the end of the day, I consider myself to be in the fun business. People come to our venues because they want memorable experiences, and that focus drives every decision we make.

0
Q

Was LIV the moment you felt you had truly made it?

Question 2 of 16
David Grutman

LIV was definitely the first time I made millions of dollars at a significant scale. But success can be dangerous if you start believing your own hype. One of my friends reminded me that I wasn't performing heart surgery, I was running a nightclub. That perspective has stayed with me ever since.

0
Q

How did you avoid letting success go to your head?

Question 3 of 16
David Grutman

I had people around me who kept me grounded. One conversation in particular reminded me that while what I was doing was exciting, it wasn't life-or-death work. Staying humble is important because success can disappear very quickly if you lose perspective.

0
Q

Did you ever get caught up in the nightlife lifestyle?

Question 4 of 16
David Grutman

Absolutely. Early on, I got swept up in it. Eventually, I realized that I had spent years building my reputation and business, and I could lose it all if I wasn't careful. I made the decision to get sober because my life and business were more important than being part of the party.

0
Q

What was the turning point that changed your life?

Question 5 of 16
David Grutman

There was a period during Miami Fashion Week when people close to me told me it was time to step away and focus on myself. I spent time working on my personal growth, got sober, got married, and started building businesses from a completely different perspective.

0
Q

How did launching Komodo change your career?

Question 6 of 16
David Grutman

Komodo was one of the most challenging and rewarding things I've ever done. I had never opened a restaurant before and needed to raise $10 million. It pushed me outside my comfort zone and became the foundation for many of the hospitality brands we continue to expand today.

0
Q

What did fundraising teach you as an entrepreneur?

Question 7 of 16
David Grutman

It taught me the importance of relationships and trust. Investors were taking a risk on me because I had no restaurant track record. Looking back, those early supporters played a major role in helping build what eventually became a much larger business.

0
Q

Why do you believe in playing the long game?

Question 8 of 16
David Grutman

The long game almost always wins. I remember people telling me I wasn't a restaurant guy when I launched Komodo. Years later, some of those same people wanted my restaurants in their properties. Building credibility takes time, but patience often creates the best opportunities.

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Q

What is the most important business lesson you've learned about intellectual property?

Question 9 of 16
David Grutman

Intellectual property is one of the most valuable assets a business can own. Revenue matters, but real wealth is often created when a brand is sold or expanded. If you're helping build a brand and creating value, you need to own part of that intellectual property whenever possible.

0
Q

How has your approach to deals changed over time?

Question 10 of 16
David Grutman

Early in my career, I gave away more equity because I needed support and capital. Today, I think much more carefully about ownership. If I'm contributing my brand, network, and expertise, I want to make sure I'm participating in the long-term value creation as well.

0
Q

Why do you prefer equity over fees?

Question 11 of 16
David Grutman

Fees create short-term income, but equity creates long-term wealth. Some of my best investments have generated returns that far exceeded what I could have earned through consulting fees or appearances. Ownership allows you to benefit from the full growth of a business.

0
Q

What role does investing play in your overall strategy?

Question 12 of 16
David Grutman

Investing allows me to support great founders while creating opportunities for long-term growth. I often invest in companies whose products I already use in my businesses because I understand the value they bring and can help accelerate their growth through my network.

0
Q

How do you help the companies you invest in?

Question 13 of 16
David Grutman

One of the most valuable things I can do is make introductions. I love connecting founders with people who can help them grow. Sometimes a single introduction can create partnerships, distribution opportunities, or relationships that significantly change the trajectory of a company.

0
Q

What makes networking such a powerful business tool?

Question 14 of 16
David Grutman

Relationships create opportunities that money alone cannot buy. I've spent years building a network of entrepreneurs, investors, entertainers, and operators. When you can connect the right people together, value is created for everyone involved.

0
Q

What advice would you give entrepreneurs about building wealth?

Question 15 of 16
David Grutman

Don't focus only on income. Focus on ownership. Many people work hard for fees and salaries but miss opportunities to build equity. Real wealth is often created through ownership stakes in businesses and brands that continue growing long after the initial work is done.

0
Q

What excites you most about the future?

Question 16 of 16
David Grutman

Building new brands and expanding into new industries. Recently, I've become involved in media and production because I enjoy creating stories and experiences. I still love building businesses, but I also enjoy helping other people build theirs and creating opportunities together.

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Video Interviews with David Grutman

How This Hospitality Mogul Turns Relationships Into Millions | The WSJ Money Interview

 How This Hospitality Mogul Turns Relationships Into Millions | The WSJ Money Interview

How This Hospitality Mogul Turns Relationships Into Millions | The WSJ Money Interview

David Grutman on Hospitality, Social Media & Building a Miami Empire

David Grutman on Hospitality, Social Media & Building a Miami Empire

How to Take It Personal and Win in Business with David Grutman

How to Take It Personal and Win in Business with David Grutman

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