Nikolas Monti-PotsolakisFounder & CEO, Head of SEO

I'm Nikolas Monti-Potsolakis, founder of Black Lantern Marketing. We're an SEO consultancy based in Prague, providing end-to-end SEO services primarily for casino operators, sportsbooks, affiliates, and other regulated industries including crypto, forex, and adult businesses.

I started working for a small events company as a teenager where nobody wanted to handle SEO, so I took on the responsibility. That curiosity eventually became my career, leading me through large corporations before specializing in iGaming and founding Black Lantern.

We started with just a few people and have grown into a team of more than 20 specialists covering SEO strategy, content, AI, technical SEO, and link building.

Around 80% of our business comes from iGaming. We work with major operators, affiliates, and brands such as 888 and Superbet, serving both regulated and offshore markets.

Many approach us after Google algorithm updates or because competitors are outperforming them in search. Others simply lack internal SEO expertise and need strategic guidance.

The industry faces strict regulations and public perception challenges that don't exist in many other sectors. Successful SEO requires understanding legal frameworks, player behavior, and market-specific restrictions.

Every country has different regulations, player preferences, and search behavior. Effective SEO requires adapting content and strategy to local markets instead of simply translating existing campaigns.

Success is no longer only about keyword rankings. Brands must now optimize for visibility in large language models by creating structured, informative content that answers user questions directly.

Authority matters more than ever. Strong PR, brand mentions, quality content, social profiles, and a well-developed digital entity all help AI systems recognize a business as trustworthy.

A business should exist across multiple trusted platforms—not only its website, but also social media, authoritative citations, and knowledge sources. These combined signals strengthen credibility.

We believe AI should automate analysis rather than replace expertise. Our AI team combines data from multiple sources to generate practical SEO recommendations tailored to each client's business.

The dashboard combines keyword data, content performance, backlinks, competitors, and even revenue metrics into one customized platform. Instead of generic reports, clients receive actionable insights specific to their business.

It exceeded expectations. The organization was excellent, the audience was diverse, and it provided opportunities to meet professionals from industries that share many SEO challenges. We're already considering exhibiting next year.