Can you give a quick run-through of how you turned $10,000 and a home-made protein bar recipe into a $1 billion business?

We were running a software company when I quit to pursue something that made me feel alive. My partners and I agreed to focus on health and nutrition, making the first truly sugar-free protein bars. We built our own manufacturing, told our story on early "social media," and led with purpose instead of chasing money. Once we prioritized real value for customers, revenue doubled month over month for years taking us from $500K to $100 million in record time, and ultimately to that $1 billion exit.