Can you share a concrete example of using values to redirect behaviour without creating fear?

Garry Ridge
Replied byGarry Ridge

Chairman Emeritus, Former CEO & Founder of The Learning Moment at WD-40 Company

Niche: Retail, Production
Revenue: $1M+/month
Location: USA
Started: 2015 or earlier

In a meeting someone drained energy, violating our value of creating positive memories. I could ignore it or attack publicly. Instead I walked with them and said, 'The you I know wasn't in that room. What's getting in your way?' We reconnected behavior to value, they apologized, and colleagues checked in. Values plus learning moments reduce fear.

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