Have you seen real results after changing the culture?
Replied byDebra Crew
CEO of Diageo at Diageo
Niche: Production, Marketing, Retail, eCommerce
Revenue: $1.4 billion/month
Location: UK
Started: 1997
Yes. For example, we cut down innovation processes from five stages to two for lower-risk projects. This helped us launch products faster, taking almost a year out of the process. We also celebrate failures to encourage learning.
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