How did you work on changing the company culture at Diageo?
Replied byDebra Crew
CEO of Diageo at Diageo
Niche: Production, Marketing, Retail, eCommerce
Revenue: $1.4 billion/month
Location: UK
Started: 1997
When I became CEO, I asked senior leaders across markets to assess our culture. We realized our value "Be the Best" created perfectionism, which slowed us down. We changed it to "Be Better," focusing on learning, speed, and acting decisively.
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