How did you work on changing the company culture at Diageo?

Replied byDebra Crew

CEO of Diageo at Diageo

Niche: Production, Marketing, Retail, eCommerce

Revenue: $1.4 billion/month

Location: London, England

Started: 1997

When I became CEO, I asked senior leaders across markets to assess our culture. We realized our value "Be the Best" created perfectionism, which slowed us down. We changed it to "Be Better," focusing on learning, speed, and acting decisively.

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This answer is part of a full interview with Debra Crew, CEO of Diageo at Diageo.

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How did you work on changing the company culture at Diageo?

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