How do you balance hiring people with industry experience and bringing fresh perspectives?
Replied byDebra Crew
CEO of Diageo at Diageo
Niche: Production, Marketing, Retail, eCommerce
Revenue: $1.4 billion/month
Location: London, England
Started: 1997
We look for a mix: deep spirits knowledge, local market experience, and fresh skills from other industries. Sometimes bringing in ideas from outside, like smaller bottle sizes from the soft drink world, has been a big success for us.
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