How important is data for your business decisions?
Replied byDebra Crew
CEO of Diageo at Diageo
Niche: Production, Marketing, Retail, eCommerce
Revenue: $1.4 billion/month
Location: London, England
Started: 1997
I love data. We track 220 million occasions in 37 markets. Data helps us do precision marketing — matching the right brand to the right moment. It helps us make better choices, especially when consumers are under financial pressure.
0
From the Full Interview
This answer is part of a full interview with Debra Crew, CEO of Diageo at Diageo.
Share this Answer
Found this insight valuable? Share it with your network to help others learn from Debra Crew's experience.
Related Answers
No related answers found.