How can businesses misuse AI?
Replied byRory Sutherland
Vice Chairman at Ogilvy UK
Niche: Marketing
Revenue: Estimated $2B+ USD/month
Location: London, United Kingdom
Started: 1948
Many companies focus on replacing people and cutting expenses because that creates an immediate business case. The danger is that they ignore AI's much bigger potential to create new products, services, and markets. If businesses only use AI for efficiency, they may miss its most valuable opportunities.
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