How did a viral TikTok video change the marketing strategy and growth of Poppi?
Replied byAllison Ellsworth
Co-founder at Poppi
Niche: Retail
Revenue: Approx. $42 Million/month
Location: Austin, Texas, United States
Started: 2015
I posted a simple, authentic video sitting down and telling our founding story, which generated one hundred thousand dollars in Amazon sales in twenty-four hours. This success shifted our entire strategy toward paid and organic TikTok marketing, helping us grow our email and SMS subscriber list to a million in one year.
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