How did the rivalry between Poppi and Olipop accelerate the growth of the prebiotic category?
Replied byAllison Ellsworth
Co-founder at Poppi
Niche: Retail
Revenue: Approx. $42 Million/month
Location: Austin, Texas, United States
Started: 2015
We created the modern soda wars, functioning much like Coke and Pepsi. Even though we sat on different shelves (Olipop in the cold set, Poppi on the shelf-stable set), our rivalry generated double the awareness for the prebiotic category, allowing us to collectively own ninety-eight percent of the market.
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