Why did Poppi choose to structure influencer partnerships with equity stakes?
Replied byAllison Ellsworth
Co-founder at Poppi
Niche: Retail
Revenue: Approx. $42 Million/month
Location: Austin, Texas, United States
Started: 2015
We found that giving equity turned influencers into authentic owners who advocated for the brand. Our early advisory agreement with Olivia Munn showed us she would post about Poppi on vacation because she felt part of our journey. We structured a similar, highly successful deal with TikTok star Alex Earle.
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