How did the cancellation of Expo West due to COVID force Poppi to launch digitally?
Replied byAllison Ellsworth
Co-founder at Poppi
Niche: Retail
Revenue: Approx. $42 Million/month
Location: Austin, Texas, United States
Started: 2015
When Expo West was canceled in March 2020, we had to throw away our launch playbook and focus entirely on Amazon, Instacart, Target, and Walmart websites. This digital marketing approach had no zip codes, allowing us to build rapid national brand awareness and establish top-performing stores in middle America from year one.
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