How do you approach innovation while staying traditional?

Christine Hutter
Replied byChristine Hutter

CEO & Founder at Moritz Grossmann

Niche: Production, Technology, Luxury
Revenue: $1M+/month
Location: Germany
Started: 2008

We always ask, is this useful for the customer? It must be service friendly and reliable. We use history for inspiration, like Breguet’s hammer winding, but adapt it for the 21st century. Innovation must respect tradition but improve it.

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