How do you personally stay current with young customers and new trends?
Replied byTan Su Shan
Group CEO & Director at DBS Group
Niche: Banking, AI, Finance
Revenue: $1M+/month
Location: Singapore
Started: 2015 or
I use reverse mentors younger colleagues who tell me when I am behind. Watching teenagers shows the future. After seeing games in Korea, we partnered with Garena in Taiwan, offering card rewards redeemable for in-game weapons and gained tens of thousands of users on day one. I learn by observing and asking.
0
From the Full Interview
This answer is part of a full interview with Tan Su Shan, Group CEO & Director at DBS Group.
Share this Answer
Found this insight valuable? Share it with your network to help others learn from Tan Su Shan's experience.
Cite This Answer
Use this answer in your research, article, or academic work
Related Answers
How does public visibility on social media affect your personal life?
By Jake Karls
Retail
Approx. 3.16 Million USD/mo
How would you describe the actual creative process behind developing a product from an initial spark in your head to getting it on the shelf?
By Ronnie Fieg
Retail
Not Publicly Disclosed./mo
You have described yourself as a footwear guy rather than just a sneaker guy. What is the distinction and why does it matter?
By Ronnie Fieg
Retail
Not Publicly Disclosed./mo
Who is the Kith customer and how do you think through the brand's audience?
By Ronnie Fieg
Retail
Not Publicly Disclosed./mo
How would you define the distinction between taste and style, and why is it important for building a lasting brand?
By Ronnie Fieg
Retail
Not Publicly Disclosed./mo
You cover an enormous range of product, from Kith Treats cereal collabs to Giorgio Armani. How do you hold all of that together without the brand feeling fragmented?
By Ronnie Fieg
Retail
Not Publicly Disclosed./mo
You have been the fit model for your own product for over 13 years. Why is fitting the product on yourself so important?
By Ronnie Fieg
Retail
Not Publicly Disclosed./mo