How has demand for the 2026 World Cup album compared to previous tournaments?
Replied byRaúl Vallecillo
General Manager and CEO at Panini Latin America
Niche: Marketing
Revenue: $1M+/month
Location: São Paulo, Brazil
Started: 1961
Demand has exceeded expectations. Sales have significantly outperformed previous World Cup cycles in several markets. This increased demand has occasionally created supply challenges, but Panini continues to replenish inventory and strengthen distribution channels.
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