What does the word 'alternatives' mean to you today?
Replied byMarc Rowan
CEO & Co-Founder at Apollo Global Management
Niche: Finance, Investment, Technology
Revenue: $1M+/month
Location: USA
Started: 1990
Alternatives are simply investments outside public stocks and bonds. Years ago, people thought public was safe and private was risky. That’s not true. Both have safe and risky elements. The real difference is liquidity.
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