What happened during Roblox’s near-death monetization crisis and how did you solve it?
Replied byDavid Baszucki
Founder & CEO, Roblox at Roblox Corporation
Niche: Technology
Revenue: Approx. 400 Million USD/month
Location: USA
Started: 2004
In 2007 users grew but dollars per user fell, revenue flat, costs rising. We tried 50 ideas; none fixed it. The answer was building a full virtual economy currency, creators selling, users buying, cash-outs, better discovery. Once launched, developers saw they could make a living within hours.
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