What nearly killed the business in 2023, and what did you learn?
Replied bySam Stoffel
Founder & CEO at Subspot
Niche: SaaS, Edu, Finance, Technology
Revenue: $500K–$1M/month
Location: UK
Started: 2014
A rebrand wiped our Google rankings and revenue swung from +£100k/month to –£100k/month. An investor turned out to be a con man. Lesson: keep a 12-month cash buffer, be very careful who you bring in, and don’t trust easily.
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