You call WD-40 a “tribe,” not a family or a team. What does tribe mean in your leadership philosophy?
Replied byGarry Ridge
Chairman Emeritus, Former CEO & Founder of The Learning Moment at WD-40 Company
Niche: Retail, Production
Revenue: $1M+/month
Location: USA
Started: 2015 or
Tribe fit better than team or family. Tribal leaders learn, teach, and keep the tribe alive. A tribe has values, warriors with different skills, community, celebration, and is future-focused pick the wrong lake and everyone dies. Our tribe means forever learners and teachers, mutual respect, and a just cause of protecting and feeding each other.
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