Your watches have details like white sapphires instead of rubies and violet hands instead of blue. Was that part of a strategy?
Replied byChristine Hutter
CEO & Founder at Moritz Grossmann
Niche: Production, Technology, Luxury
Revenue: $1M+/month
Location: Germany
Started: 2008
Yes, it was planned. I wanted the movements to look quieter, not so colorful. So we used white sapphires, rose gold chatons, and violet steel for the hands. It was about giving our watches a different but elegant character.
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