Your watches have details like white sapphires instead of rubies and violet hands instead of blue. Was that part of a strategy?
Replied byChristine Hutter
CEO & Founder at Moritz Grossmann
Niche: Production, Technology, Luxury
Revenue: $1M+/month
Location: Germany
Started: 2008
Yes, it was planned. I wanted the movements to look quieter, not so colorful. So we used white sapphires, rose gold chatons, and violet steel for the hands. It was about giving our watches a different but elegant character.
0
From the Full Interview
This answer is part of a full interview with Christine Hutter, CEO & Founder at Moritz Grossmann.
Share this Answer
Found this insight valuable? Share it with your network to help others learn from Christine Hutter's experience.
Cite This Answer
Use this answer in your research, article, or academic work
Related Answers
Why are safety and standards so important?
By Paul Guyett
Retail
$1M+/mo
Can you tell us how the business started and what that means to you today?
By Paul Guyett
Retail
$1M+/mo
How has the business evolved over the years?
By Paul Guyett
Retail
$1M+/mo
What leadership lesson stands out from managing a long-established company?
By Paul Guyett
Retail
$1M+/mo
How did customers react when you moved locations?
By Paul Guyett
Retail
$1M+/mo
How important is industry knowledge to your business?
By Paul Guyett
Retail
$1M+/mo
Why did you decide to create your own brands?
By Paul Guyett
Retail
$1M+/mo