You mentioned Generative Engine Optimization, or GEO. What is it and why does it matter?
Replied byNeil Patel
Co-founder, NP Digital at NP Digital
Niche: AI, Marketing, Agencies
Revenue: $1M+/month
Location: USA
Started: 2015 or
GEO is about ranking inside AI experiences. When someone asks ChatGPT, Perplexity, or Google’s AI mode a question, those systems often recommend products or brands. That is a new kind of 'search result.'' GEO is the work of getting your brand mentioned and recommended in those answers through content, brand mentions, comparisons, and structured data so you show up more often.
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