You often link culture to financial results. How do you explain that connection to investors and boards?

Garry Ridge
Replied byGarry Ridge

Chairman Emeritus, Former CEO & Founder of The Learning Moment at WD-40 Company

Niche: Retail, Production
Revenue: $1M+/month
Location: USA
Started: 2015 or earlier

I tell investors outcome equals will of the people times strategy. A 70-point plan executed by 30% engaged people is weak; the same plan with 80–90% engagement is powerful. We focused on people, purpose, values, learning, and started investor decks with culture. Over time skeptics saw engagement tied to 1,000%+ value growth.

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